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Bachelor of Business Administration

3-Year BBA

Program Objectives

The BBA program provides a strong foundation in core business disciplines, helping participants to acquire the key competencies needed by all business management students at an undergraduate level.
Our Intensive BBA program focuses on enhancing the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment.

Industry Internship

After the culmination of first year and second year, the students go for an industry internship with an organisation for a year. It is a compulsory component of the curriculum for the completion of the academic program and is designed to provide exposure to organisational working, to develop an understanding of the real corporate world, and to learn the application of theoretical concepts in real life business situations.

Program Contents and Academic Framework

The core courses of management and economic world are covered in first three semesters. They are also exposed to the basic disciplines of economics, behavioral sciences, business intelligence, quantitative methods and decision sciences. In the fourth semester, students take elective/optional courses and can specialize in one of the following streams.

Sprecialisation In Finance 

The Finance specialisation addresses issues relating to financial services and securities, with relevant coverage of high technology firms, large corporations, and entrepreneurial companies. The Finance stream will focus on following domains:

  • Corporate Finance 
  • Wealth Management 
  • Investment Banking 
  • Banking Management

Sprecialisation In Marketing

The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing. The Marketing stream focuses on:

  • Retail Management
  • Services Marketing
  • Product Marketing

Sprecialisation In Human Resource Management

HR being highly specialized and critical function of Business Administration holds utmost importance in the curriculum of management. BBA program at CBS offers wide range of opportunities to study contemporary HR courses under this specialisation namely:

  • Industrial Training & Development
  • Human Capital Management
  • Organisational Development
  • Industrial Relations & Personnel Management

Duration of BBA Course: 3 years (6 semesters)

Eligibility for BBA Course: 10 + 2 equivalent